This Privacy Policy explains how FORMD ("we", "us", "our") collects, uses, shares, and protects personal data when you visit formdsport.com ("the Site") or purchase our products through TikTok Shop, Shopee, Lazada, or LINE Official Account.
1. Who We Are
FORMD is a Thai sports apparel brand operating from Thailand. Our primary e-commerce channel is TikTok Shop (@formd_official). The website formdsport.com serves as our brand showcase and catalog. You can contact us at [email protected].
2. Data We Collect
2.1 Data you provide directly
- Contact information (name, phone, email, shipping address) when you place an order via TikTok Shop, Shopee, Lazada, or LINE
- Payment data (processed by platform — we do NOT store credit card numbers)
- Communication history (chat messages, product inquiries)
2.2 Data collected automatically
- Browser/device information (user agent, screen size, language)
- IP address (anonymized by Google Analytics)
- Pages visited on formdsport.com, session duration, traffic source
- Click events (which products you view, which TikTok links you click)
- Approximate location (country/region from IP)
2.3 Data from third parties
When you interact with our shop on TikTok, Shopee, Lazada, or other platforms, we receive order and message data from those platforms' APIs. We only access data related to our own shop.
3. How We Use Your Data
- Order fulfillment: Process and ship your orders
- Customer service: Respond to your inquiries and messages
- Website analytics: Understand which products/pages are popular (Google Analytics 4)
- Marketing (with consent): Send you promotions via LINE Official Account (you can unsubscribe anytime)
- Improve products: Aggregate feedback to design new collections
- Legal compliance: Comply with Thai laws (PDPA) and tax requirements
4. Legal Basis for Processing (PDPA)
We process your personal data based on:
- Contract: To fulfill your order and provide customer service
- Consent: For marketing communications and cookies (optional)
- Legitimate interest: To analyze anonymous website usage and prevent fraud
- Legal obligation: Tax records, consumer protection laws
5. Data Sharing
We share your data only when necessary:
- Shipping providers (Kerry, Flash, J&T, Thailand Post) — name, address, phone for delivery
- Payment processors (processed by TikTok Shop / Shopee / Lazada platforms) — handled by the platforms directly
- Cloud infrastructure (Cloudflare) — to serve the website globally
- Analytics (Google Analytics 4) — anonymized usage statistics
- Law enforcement — only when legally required
We never sell your personal data to third parties.
6. Cookies & Tracking
formdsport.com uses:
- Essential cookies — session, authentication (required)
- Analytics cookies — Google Analytics 4 (anonymous)
- Marketing cookies — TikTok Pixel, Facebook Pixel (future use with your consent)
You can disable cookies in your browser settings. Some features may stop working as a result.
7. Data Retention
- Order data: 5 years (tax/accounting requirements)
- Chat history: 2 years
- Website analytics: 14 months (GA4 default)
- Marketing preferences: until you opt out
8. Your Rights under Thai PDPA
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion (right to be forgotten)
- Withdraw consent for marketing communications
- Request data portability (export)
- Object to certain processing
- Lodge a complaint with the Thai Personal Data Protection Committee (PDPC)
To exercise these rights, email us at [email protected] with your request. We respond within 30 days.
9. Security
We implement reasonable technical safeguards:
- HTTPS (TLS) on all pages
- Encrypted credentials stored via Cloudflare (not in plain text)
- Admin dashboard password-protected
- Regular security updates
However, no system is 100% secure. In the event of a data breach, we will notify affected users within 72 hours per PDPA Section 37.
10. Children's Privacy
formdsport.com is not directed at children under 13. We do not knowingly collect data from minors. If you believe a child has provided us data, contact us and we will delete it.
11. International Data Transfers
Your data may be processed outside Thailand (Cloudflare global edge, Google Analytics in the US/EU). We ensure adequate safeguards via Standard Contractual Clauses where applicable.
12. Third-Party Integrations
When you interact with us on TikTok Shop, Shopee, Lazada, Facebook, Instagram, or LINE, those platforms have their own privacy policies. Please review them separately:
- TikTok: tiktok.com/legal/privacy-policy
- Shopee: shopee.co.th/legaldoc/privacy
- Lazada: lazada.co.th/helpcenter/privacy-policy
- LINE: terms.line.me
13. Changes to This Policy
We may update this policy. Material changes will be announced on this page with a revised "Last updated" date. Continued use of the Site after changes means you accept the revised policy.
14. Contact Us
For privacy questions or to exercise your rights:
- Email: [email protected]
- LINE Official: @formd
- Brand: FORMD · Thailand